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Know about SEO

Why learn about Search Engine Optimization?

Mention Search Engine Optimization (SEO) to someone considering a new website and their eyes may glaze over. It’s seemingly a heady subject but taking the time to learn the basics of SEO will help you understand how to ensure your target audience finds your new website.

Essentially, there are two important things to know about SEO: writing for SEO and schema markup for SEO. Understanding how to these two variables interact will affect how your website is constructed.

SEO starts with well-written content

First, SEO algorithms reward both the quality of written content and how well it is organized. Writing informative, well-written, well-organized content will go a long way to ensure your website appears on the first page of a Google search. Writing well about your business and products is not an easy task, requiring time and effort to get your message just right. If you don’t have the time or inclination, this is a task we can help you with. Read more about wp500‘s copy writing service here.

SEO is enhanced by adding schema markup

The second important thing to know about SEO is called schema markup. It’s code added to each page and post to help the search engines return more informative results for users. Schema markup describes your content to search engines to complement the effects of written content on SEO. By understanding schema markup and using schema markup tool such as Yoast, you can boost your website in the search engine result pages (SERPs).

The goal of SEO work is to appear on the first page of any search results. Fortunately, wp500 build’s your website to include world-class, user-friendly SEO tools like Yoast for WordPress to help even a novice user fine-tune your writing and the SEO schema markup of each page, post and image.

Writing and schema markup are aided by the Yoast SEO plugin

wp500 builds each of our websites with the Yoast WordPress plugin installed. This ensures your well-written, well-organized content and any additional content you may add over time improves SEO so your website acts like a beacon to draw the attention of search engines.

To learn more about SEO…

Learn more about technical SEO or schema markup. We recommend reading this excellent article by Neil Patel, a New York Times bestselling author and tech guru; or this “Ultimate Guide to Schema” from the Yoast website.

SEO algorithms reward well-written, well-organized content within pages and posts that are schematically marked up with code describing the page's content to search engines.

We can help with your SEO

wp500 would be happy to SEO each page and post of your new website if you’re not comfortable using SEO tools. When in doubt, let the pros handle the SEO work. After all, wp500 will know your business pretty well after working with you to build your website.


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